Foo, Check‐Teck; Lowe, Andy; Foo, Check‐Tong - In: Corporate Communications: An International Journal 6 (2001) 3, pp. 137-144
This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN corporations. Multi‐leveled analyses are drawn from statistical results obtained from an already established...
