Cover -- Contents -- List of Figures -- List of Tables -- Notes on the Editors and Contributors -- Foreword: Service Economy, Service Ecology, and Service Morality -- Preface -- Part I: Introduction and Background -- 1: An Overview of Service-Dominant Logic -- 2: Services in Society and Academic...

The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic. The handbook consists of ten sections and approximately 40 individual chapters: 1...

Purpose: The economic realignment in Latin America has created two clusters, one stagnant in the north and the other growth-bound in the south. This study aims to focus on Brazil, the key player in the growth-bound southern cluster, and address three fundamental questions: how Brazilian...