A theory of product-form strategy : when to market know-how, components, or systems?
Kellilynn M. Frias, Mrinal Ghosh, Narayan Janakiraman, Dale F. Duhan, and Robert F. Lusch
| Year of publication: |
2023
|
|---|---|
| Authors: | Frias, Kellilynn M. ; Ghosh, Mrinal K. ; Janakiraman, Narayan ; Duhan, Dale F. ; Lusch, Robert F. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 87.2023, 5, p. 679-697
|
| Subject: | components | firm scope | know-how | marketing of innovation | marketing resources and capabilities | product-form strategy | safeguarding | systems | Theorie | Theory | Marketingmanagement | Marketing management | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Innovation | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429221149437 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014325403