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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin - 1997 - 2nd ed
Persistent link: https://www.econbiz.de/10000621186
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Strategic marketing planning
Gilligan, Colin; Wilson, R. M. S. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003782820
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Strategic marketing management : planning, implementation and control
Wilson, R. M. S.; Gilligan, Colin; Pearson, David J. - 1993 - Repr.
Persistent link: https://www.econbiz.de/10014421084
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Strategic marketing planning
Gilligan, Colin; Wilson, Richard M. S. - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10004935608
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Strategic cost management
Wilson, Richard M. S. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004343344
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Strategic marketing management : planning and control, analysis and decision
Fifield, Paul; Gilligan, Colin - 1995
Persistent link: https://www.econbiz.de/10004307766
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Strategic marketing management 1999-2000 : planning and control
Gilligan, Colin; Fifield, Paul - 1999
Persistent link: https://www.econbiz.de/10001379324