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Developing a strategic framework of key account performance
Jones, Eli; Richards, Keith A.; Halstead, Diane; Fu, … - In: Journal of strategic marketing 17 (2009) 3/4, pp. 221-235
Persistent link: https://www.econbiz.de/10003887632
Cover Image
Developing a strategic framework of key account performance
Jones, Eli; Richards, Keith A.; Halstead, Diane; Fu, … - In: Strategic sales and strategic marketing, (pp. 33-47). 2011
Persistent link: https://www.econbiz.de/10008798059