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Strategic intent and performance : the role of resource allocation decisions

Mariadoss, Babu John; Johnson, Jean L.; Martin, Kelly D. - In: Journal of business research : JBR 67 (2014) 11, pp. 2393-2402

Persistent link: https://ebvufind01.dmz1.zbw.eu/10010401973

Strategic marketing ambidexterity : antecedents and financial consequences

Josephson, Brett W.; Johnson, Jean L.; Mariadoss, Babu John - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 539-554

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011563230

Future-focused strategic marketing

Mariadoss, Babu John (ed.); Echambadi, Raj (ed.) - 2019

"The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable work...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012126693

Multichannels strategy implementation : the role of channel alignment capabilities

Wallace, David W.; Johnson, Jean L.; Umesh, U. N. - In: Decision sciences : DS 40 (2009) 4, pp. 869-900

Persistent link: https://ebvufind01.dmz1.zbw.eu/10003925898

Strategic culture and environmental dimensions as determinants of anomie in publicly-traded and privately-held firms

Johnson, Jean L.; Martin, Kelly D.; Saini, Amit - In: Business ethics quarterly : the journal of the Society … 21 (2011) 3, pp. 473-502

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009160756

The role of firm's strategic orientation dimensions in determining market orientation

Johnson, Jean L.; Martin, Kelly D.; Saini, Amit - In: Industrial marketing management : the international … 41 (2012) 4, pp. 715-724

Persistent link: https://ebvufind01.dmz1.zbw.eu/10009583009

Organizational improvisation, market orientation, and performance implications in varying industry conditions

Martin, Kelly D.; Johnson, Jean L.; Saini, Amit - In: Future-focused strategic marketing, (pp. 199-242). 2019

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012165348