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~subject:"Strategisches Management"
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Strategisches Management
Consumer behaviour
16
Konsumentenverhalten
15
Brand image
11
Markenimage
11
International marketing
10
Internationales Marketing
10
China
9
Brand management
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Luxury goods
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Beziehungsmarketing
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Brand
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Markenartikel
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Markenführung
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Relationship marketing
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Entrepreneurship
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Entrepreneurship approach
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Lieferantenmanagement
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Product counterfeiting
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Produktpiraterie
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Supplier relationship management
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Firm performance
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Key account management
4
Key-Account-Management
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Multinationales Unternehmen
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Transnational corporation
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Unternehmenserfolg
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Confidence
3
Cultural identity
3
International market entry
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Internationaler Markteintritt
3
Knowledge management
3
Kulturelle Identität
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Preismanagement
3
Pricing strategy
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Risiko
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Risk
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Strategic management
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English
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Cui, Annie Peng
2
Chang, Yu
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Shi, Linda Hui
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Su, Man
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Tan, Kang
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Walsh, Michael F.
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Wang, Xinchun
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Zhao, Meng
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Zou, Shaoming
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International business in the New Asia-Pacific : strategies, opportunities and threats
1
Journal of international marketing
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ECONIS (ZBW)
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The importance of strategic fit between host-home country similarity and exploration exploitation strategies on small and medium-sized enterprises' performance : a contingency perspective
Cui, Annie Peng
;
Walsh, Michael F.
;
Zou, Shaoming
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 67-85
Persistent link: https://www.econbiz.de/10010472876
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2
Solving the innovation problem in state-owned firms : the role of entrepreneurial orientation and high-commitment HR practices
Chang, Yu
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 239-250
Persistent link: https://www.econbiz.de/10012146627
Saved in:
3
Emerging dragons : how do Chinese companies expand overseas?
Su, Man
;
Shi, Linda Hui
;
Zhao, Meng
;
Tan, Kang
- In:
International business in the New Asia-Pacific : …
,
(pp. 213-237)
.
2022
Persistent link: https://www.econbiz.de/10012886095
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