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The influences of brand benefits on brand loyalty : intermediate mechanisms

Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160

Persistent link: https://www.econbiz.de/10011479155

Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 114-140

Persistent link: https://www.econbiz.de/10009774824

Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women

Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216

Persistent link: https://www.econbiz.de/10014318190

Brand resonance : an empirical analysis of mobile users in global marketplace

Raut, Umesh Ramchandra; Pawar, Prafulla Arjun; Brito, … - In: International journal of trade and global markets 17 (2023) 2, pp. 185-200

Persistent link: https://www.econbiz.de/10014287225

Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

Persistent link: https://www.econbiz.de/10011421818

The formation of brand loyalty : a partial dual-factor explanation

Zhang, Yueling; Liu, Feng - In: Journal of international consumer marketing 29 (2017) 4, pp. 239-249

Persistent link: https://www.econbiz.de/10011744268

A fresh look at the role of switching cost in influencing customer loyalty : empirical investigation using structural equation modelling analysis

Ram, Jiwat; Wu, Ming-Lu - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 616-633

Persistent link: https://www.econbiz.de/10011622557

Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting

Elsäßer, Marc; Wirtz, Bernd W. - In: The journal of business & industrial marketing 32 (2017) 1, pp. 139-153

Persistent link: https://www.econbiz.de/10011609381

Impact of social, epistemic and conditional values on customer satisfaction and loyalty in automobile industry : a structural equation modelling

Hassan, Zubair - In: Journal of marketing and consumer behaviour in emerging … (2017) 1, pp. 29-44

The purpose of this study is to identify the social, epistemic and conditional values associated with automobiles and to examine their impact on customer satisfaction and brand loyalty. A sample size of 198 respondents was chosen from various locations near Jeddah in Saudi Arabia using...

Persistent link: https://www.econbiz.de/10012116813

Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty

Murray, John; Elms, Jonathan; Teller, Christoph - In: Journal of retailing and consumer services 38 (2017), pp. 147-156

Persistent link: https://www.econbiz.de/10011743209