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Nutzerintegration im Web 2.0 : eine empirische Analyse
Wirtz, Bernd W.; Nitzsche, Philipp; Ullrich, Sebastian - In: Die Betriebswirtschaft : DBW 72 (2012) 3, pp. 215-234
Persistent link: https://www.econbiz.de/10009539648
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Innovation success in the context of inbound open innovation
Nitzsche, Philipp; Wirtz, Bernd W.; Göttel, Vincent - In: International journal of innovation management 20 (2016) 2, pp. 1650025-1-38
Persistent link: https://www.econbiz.de/10011498699
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E-government: a citizen relationship marketing analysis (IRPN-D-16-00005)
Wirtz, Bernd W.; Mory, Linda; Piehler, Robert; Daiser, Peter - In: International review on public and non-profit marketing 14 (2017) 2, pp. 149-178
Persistent link: https://www.econbiz.de/10011916353
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Corporate social responsibility : the organizational view
Mory, Linda; Wirtz, Bernd W.; Göttel, Vincent - In: Journal of management & governance 21 (2017) 1, pp. 145-179
Persistent link: https://www.econbiz.de/10011658251
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Determinants of social media website attractiveness
Wirtz, Bernd W.; Piehler, Robert; Ullrich, Sebastian - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10009766341
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Understanding consumer acceptance of mobile payment services : an empirical analysis
Schierz, Paul Gerhardt; Schilke, Oliver; Wirtz, Bernd W. - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 209-216
Persistent link: https://www.econbiz.de/10008933145
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Consumer acceptance of service bundles : an empirical investigation in the context of broadband triple play
Schilke, Oliver; Wirtz, Bernd W. - In: Information & management : the internat. journal of … 49 (2012) 2, pp. 81-88
Persistent link: https://www.econbiz.de/10009541805
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Marketing competencies of publishers and ad sales success : an empirical analysis
Wirtz, Bernd W.; Pelz, Richard; Ullrich, Sebastian - In: Journal of media business studies 8 (2011) 1, pp. 23-46
Persistent link: https://www.econbiz.de/10009579037
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Mehrdimensionale Konstrukte : konzeptionelle Grundlagen und Möglichkeiten ihrer Analyse mithilfe von Strukturgleichungsmodellen
Giere, Jens; Wirtz, Bernd W.; Schilke, Oliver - In: Die Betriebswirtschaft : DBW 66 (2006) 6, pp. 678-695
Persistent link: https://www.econbiz.de/10003394991
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Strategie in High Velocity Märkten
Wirtz, Bernd W.; Mathieu, Alexander - In: Die Betriebswirtschaft : DBW 65 (2005) 5, pp. 471-501
Persistent link: https://www.econbiz.de/10003143745