Narrow search
Showing 1 - 6 of 6
Cover Image
When celebrities count : power distance beliefs and celebrity endorsements
Winterich, Karen Page; Gangwar, Manish; Grewal, Rajdeep - In: Journal of marketing 82 (2018) 3, pp. 70-86
Persistent link: https://www.econbiz.de/10011850417
Cover Image
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans; Homburg, Chrsitian - 2009
Persistent link: https://www.econbiz.de/10003794518
Cover Image
Analyzing policy capturing data using structural equation modeling for within-subject experiments (SEMWISE)
Weijters, Bert; Baumgartner, Hans - In: Organizational research methods : ORM 22 (2019) 3, pp. 623-648
Persistent link: https://www.econbiz.de/10012128083
Cover Image
Dealing with common method variance in international marketing research
Baumgartner, Hans; Weijters, Bert - In: Journal of international marketing 29 (2021) 3, pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
Cover Image
On the use of balanced item parceling to counter acquiescence bias in structural equation models
Weijters, Bert; Baumgartner, Hans - In: Organizational research methods : ORM 25 (2022) 1, pp. 170-180
Persistent link: https://www.econbiz.de/10012794833
Cover Image
Measuring latent individual difference variables with a conjoint design and structural equation modeling
Weijters, Bert; Deltomme, Berre; Gorissen, Karen; … - In: Marketing letters : a journal of research in marketing 35 (2024) 2, pp. 245-257
Persistent link: https://www.econbiz.de/10015125211