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The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas; Sharma, Vikram - In: Journal of promotion management : JPM 23 (2017) 6, pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
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Materialism, fashion involvement, fashion innovativeness and use innovativeness : exploring direct and indirect relationships
Gautam, Vikas; Sharma, Vikram - In: Theoretical economics letters 8 (2018) 11, pp. 2444-2459
Persistent link: https://www.econbiz.de/10011911692
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Impact of psychological capital on well-being of management students
Gautam, Vikas; Ningthoujam, Sombala; Teena Singh - In: Theoretical economics letters 9 (2019) 5, pp. 1246-1258
Persistent link: https://www.econbiz.de/10012104362
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Web-based learning resources and students' engagement : an exploration
Gautam, Vikas; Khandelwal, Shalini; Dwivedi, Riyanka - In: International journal of business 28 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014468956