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The role of higher education in developing entrepreneurship : a two-country study

Kara, Ali; Spillan, John E.; Mintu-Wimsatt, Alma; … - In: Latin American business review 24 (2023) 1, pp. 59-80

Persistent link: https://www.econbiz.de/10014285815

An application of the net promoter score in higher education

Kara, Ali; Mintu-Wimsatt, Alma; Spillan, John E. - In: Journal of marketing for higher education 34 (2024) 2, pp. 478-501

Persistent link: https://www.econbiz.de/10015189667

Efficacy of the Net Promoter Score in predicting online MBA students' intentions to give back to their alma mater

Kara, Ali; Spillan, John E.; Bell, Christine - 2024

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International marketing curriculum and instructional pedagogies : cross-national differences in business students

Spillan, John E.; Kara, Ali - In: Journal of teaching in international business 33 (2022) 2/3, pp. 149-171

Persistent link: https://www.econbiz.de/10013417133

Examining Chilean students' interest in entrepreneurship education : the effects of self-employment perceptions, self-confidence, and college type

Kara, Ali; Spillan, John E.; Rojas Cabezas, German; … - In: Latin American business review 24 (2023) 4, pp. 383-409

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Credit Card Development Strategies for the Youth Market : The Use of Conjoint Analysis

Kara, Ali; Kaynak, Erdener; Kucukemiroglu, Orsay - In: International Journal of Bank Marketing 12 (1994) 6, pp. 30-36

In the light of increased competition and introduction of advanced technologies into financial service sectors, financial institutions felt the need to apply marketing concepts and techniques. In particular, assessment and understanding of credit card customers′ needs and wants have become...

Persistent link: https://www.econbiz.de/10014760203

The relationship between the Net Promoter Score (NPS) and students’ college experiences at a state university

Kara, Ali; Zeren, Deniz - In: International review on public and non-profit marketing 20 (2023) 4, pp. 721-737

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Determinants of student loyalty in higher education : a tested relationship approach in LAtin America

Rojas-Méndez, José I.; Vasquez-Parraga, Arturo Z.; … - In: Latin American business review : journal of the … 10 (2009) 1, pp. 21-39

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Predictive power of personal factors in studying students' perception of sales profession in Poland

Bahhouth, Victor; Spillan, John E.; Józefowski, Bartosz - In: Journal of East-West business 17 (2011) 4, pp. 195-212

Persistent link: https://www.econbiz.de/10009501241

Students' perception of international business curriculum : an explorative study : case of Lebanon

Bahhouth, Victor; Spillan, John E.; Bahhouth, Jocelyne; … - In: Journal of teaching in international business 23 (2012) 3, pp. 236-250

Persistent link: https://www.econbiz.de/10009716515