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What the subsistence marketplaces stream is really about : beginning with micro-level understanding and being bottom-up

Viswanathan, Madhu - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1570-1584

Persistent link: https://www.econbiz.de/10011854359

Product and market development for subsistence marketplaces

Rosa, José Antonio (contributor) - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10009610060

Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers

Viswanathan, Madhubalan; Rosa, José Antonio - In: Product and market development for subsistence marketplaces, (pp. 1-17). 2007

In August 2006, 85 academicians and practitioners from industry and the nonprofit sector came together on the campus of the University of Illinois at Chicago for a conference unlike others in recent management research history. This conference focused on the subsistence marketplace and its...

Persistent link: https://www.econbiz.de/10015384021

Addressing grand challenges through the bottom-up marketing approach : lessons from subsistence marketplaces and marketplace literacy

Viswanathan, Madhu; Sreekumar, Arun; Sridharan, Srinivas; … - In: Journal of the Academy of Marketing Science 52 (2024) 5, pp. 1279-1300

Persistent link: https://www.econbiz.de/10015192720

Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation

Viswanathan, Madhu; Seth, Anju; Gau, Roland; … - In: Journal of macromarketing : examining the interactions … 29 (2009) 4, pp. 406-425

Persistent link: https://www.econbiz.de/10003922602

Understanding subsistence marketplaces : toward sustainable consumption and commerce for a better world

Viswanathan, Madhu; Rosa, Jose Antonio - In: Journal of business research : JBR 63 (2010) 6, pp. 535-537

Persistent link: https://www.econbiz.de/10003982071

Marketing to subsistence consumers : lessons from practice

Weidner, Kelly L.; Rosa, Jose Antonio; Viswanathan, Madhu - In: Journal of business research : JBR 63 (2010) 6, pp. 559-569

Persistent link: https://www.econbiz.de/10003982088

Understanding consumption and entrepreneurship in subsistence marketplaces

Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581

Persistent link: https://www.econbiz.de/10003982089

Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment

Viswanathan, Madhu; Jung, Kiju; Venugopal, Srinivas; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 1, pp. 8-27

Persistent link: https://www.econbiz.de/10010257274

Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy

Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 159-177

Persistent link: https://www.econbiz.de/10009679234