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SMEs' switching behavior in the natural gas market
Vigolo, Vania; Cassia, Fabio - In: The TQM journal : the international review of … 26 (2014) 3, pp. 300-307
Persistent link: https://www.econbiz.de/10010341262
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Service-based vs. goods-based positioning of the product concept : effects on customer perceived value
Cassia, Fabio; Ugolini, Marta Maria; Cobelli, Nicola; … - In: The TQM journal : the international review of … 27 (2015) 2, pp. 247-255
Persistent link: https://www.econbiz.de/10011298016
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Mutual value creation in component co-branding relationships
Cassia, Fabio; Magno, Francesca; Ugolini, Marta - In: Management decision : MD 53 (2015) 8, pp. 1883-1898
Persistent link: https://www.econbiz.de/10011406980
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The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio; Cobelli, Nicola; Ugolini, Marta - In: The journal of business & industrial marketing 32 (2017) 5, pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
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Marketing issues for business-to-business firms entering emerging markets : an investigation among Italian companies in Eastern Europe
Cassia, Fabio; Magno, Francesca - In: International journal of emerging markets 10 (2015) 1, pp. 141-155
Persistent link: https://www.econbiz.de/10011348530