Daugherty, Patricia J.; Kasulis, Jack J.; Glenn Richey, R. - In: The International Journal of Logistics Management 13 (2002) 1, pp. 43-56
Trade promotions have become an important instrument in accomplishing supply chain objectives. The extensive use of trade promotions does not appear likely to fade in the immediate future. Results of a recent survey of independent grocery retailers are presented. The research examines the...