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Sustainability as corporate culture of a brand for superior performance

Gupta, Suraksha; Kumar, V. - In: Journal of World Business 48 (2013) 3, pp. 311-320

Sustainability research highlights new challenges and opportunities for businesses. This paper reviews the literature to understand the ability of sustainable green initiatives when practiced as a corporate culture to individually create new opportunities for operations, management and...

Persistent link: https://www.econbiz.de/10010679239

Special issue on integrating marketing and operations for business sustainability

Gupta, Suraksha (contributor) - 2014

Persistent link: https://www.econbiz.de/10010359354

Business sustainability through successful integration of marketing and operations

Gupta, Suraksha; Rudd, John; Lee, Nick - In: Industrial marketing management : the international … 43 (2014) 1, pp. 3-5

Persistent link: https://www.econbiz.de/10010359392

Enhancing brand equity through sustainability : waste recycling

Gupta, Suraksha - In: Thunderbird international business review 58 (2016) 3, pp. 213-223

Persistent link: https://www.econbiz.de/10011503376

Innovation in sustainability initiatives through reverse channels

Gupta, Suraksha; Czinkota, Michael R.; Ozdemir, Sena - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 233-243

Persistent link: https://www.econbiz.de/10012196298

Role of big data and social media analytics for business to business sustainability : a participatory web context

Sivarajah, Uthayasankar; Irani, Zahir; Gupta, Suraksha; … - In: Industrial marketing management : the international … 86 (2020), pp. 163-179

Persistent link: https://www.econbiz.de/10012212455