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Journal of macromarketing : examining the interactions among markets, marketing, and society
3
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Continuing to broaden the marketing concept : making the world a better place
1
Emerging markets and the future of the BRIC nations
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Marketing in and for a sustainable society
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ECONIS (ZBW)
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1
Envisioning and developing sustainable enterprise : a macromarketing approach
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 393-396
Persistent link: https://www.econbiz.de/10009692960
Saved in:
2
Ethical perspectives on sustainability in marketing
Peterson, Mark
- In:
The SAGE handbook of marketing ethics
,
(pp. 196-211)
.
2021
Persistent link: https://www.econbiz.de/10012304957
Saved in:
3
Using macromarketing to teach business sustainability
Peterson, Mark
- In:
Journal of marketing education : JME
44
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013473779
Saved in:
4
Explaining consumer support for sustainable business practices in the frontier market of Lebanon
Peterson, Mark
;
Watson, Forrest
;
Abou-Khalil, Walid J.
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014368389
Saved in:
5
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
6
Assessing the value of a societal-level sustainability index for macromarketing research
Simkins, Travis Jody
;
Peterson, Mark
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 78-95
Persistent link: https://www.econbiz.de/10011452327
Saved in:
7
Sustainability in the BRICS and beyond : an examination of the Sustainability Society Index
Peterson, Mark
;
Bishop, Melissa
- In:
Emerging markets and the future of the BRIC nations
,
(pp. 41-64)
.
2015
Persistent link: https://www.econbiz.de/10011391580
Saved in:
8
U. S. citizens’ representations of god and support for sustainability policies
Johnson, Kathryn A.
;
Liu, Richie L.
;
Minton, Elizabeth A.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
36
(
2017
)
2
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011770986
Saved in:
9
Sustainability developments in cities of the world
Peterson, Mark
;
Epler, Rhett
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 243-260)
.
2020
Persistent link: https://www.econbiz.de/10012321231
Saved in:
10
Toward sustainable development for emerging economies : statistical capacity indicators in Chile and the Andean region
Sepulveda, Cristian A.
;
Shultz, Clifford J.
;
Peterson, Mark
- In:
Marketization : theory and evidence from emerging economies
,
(pp. 235-258)
.
2020
Persistent link: https://www.econbiz.de/10012227371
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