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~subject:"Synergie"
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Synergie
Consumer behaviour
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International journal of retail & distribution management
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ECONIS (ZBW)
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What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
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2
Adding store to web : migration and synergy effects in multi-channel retailing
Fornari, Edoardo
;
Fornari, Daniele
;
Grandi, Sebastiano
; …
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 658-674
Persistent link: https://www.econbiz.de/10011602520
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3
Discovering synergies and conflicts in online and offline in-store engagement
Banerjee, Syagnik
;
Sultan, Fareena
;
Hofacker, Charles F.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 761-776
Persistent link: https://www.econbiz.de/10014537401
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