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Towards a theory of marketing systems
Layton, Roger A. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 259-276
Persistent link: https://www.econbiz.de/10009007583
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Getting things right, diagnose and design in the evolution of community provisioning systems
Layton, Roger A.; Domegan, Christine; Duffy, Sarah Maree - In: Journal of macromarketing 44 (2024) 2, pp. 356-370
Persistent link: https://www.econbiz.de/10014584742
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Macromarketing and the systems imperative
Wooliscroft, Ben - In: Journal of macromarketing 41 (2021) 1, pp. 116-123
Persistent link: https://www.econbiz.de/10012485421
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Systematic theory mapping : deciphering causal complexity of brand externalities
Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: Journal of macromarketing 44 (2024) 1, pp. 81-115
Persistent link: https://www.econbiz.de/10014584709
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Brand systems : integrating branding research perspectives
Padela, Shoaib M. Farooq; Wooliscroft, Ben; … - In: European journal of marketing 57 (2023) 2, pp. 387-425
Persistent link: https://www.econbiz.de/10013502570