Narrow search
Showing 1 - 4 of 4
Cover Image
Building team identity through place attachment : a case of a Korean professional soccer club
Kim, Ki Tak; Kwak, Dae Hee - In: The sports business in the Pacific Rim : economics and …, (pp. 369-385). 2015
Persistent link: https://www.econbiz.de/10011515502
Cover Image
Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea
Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 92-111
Persistent link: https://www.econbiz.de/10011550867
Cover Image
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Cover Image
When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Chang, Yonghwan; Kwak, Dae Hee - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1024-1045
Persistent link: https://www.econbiz.de/10014320222