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The textuality of markets
Humphreys, Ashlee
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 304-315
Persistent link: https://www.econbiz.de/10012819654
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Automated text analysis for consumer research
Humphreys, Ashlee
;
Wang, Rebecca Jen-Hui
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1274-1306
Persistent link: https://www.econbiz.de/10011844190
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3
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
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4
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
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