Narrow search
Showing 1 - 5 of 5
Cover Image
Marketing cooperation among rivals
Gatignon, Hubert A.; Robertson, Thomas S.; Sahay, Arvind - 1998
Persistent link: https://www.econbiz.de/10000982224
Cover Image
When less is better than more : just-below discount in tensile price promotions
Banerjee, Prantosh J.; Tripathi, Sanjeev; Sahay, Arvind - In: Journal of retailing and consumer services 31 (2016), pp. 93-102
Persistent link: https://www.econbiz.de/10011528540
Cover Image
Cashbacks "In the nick of time" : consumers' sensitivity to promotion delays and impact on promotion judgments
Kumari, Rashmi; Tatavarthy, Aruna Divya; Sahay, Arvind - In: Journal of consumer marketing 41 (2024) 5, pp. 524-539
Persistent link: https://www.econbiz.de/10015078755
Cover Image
The neural correlates and the underlying processes of weak brand choices
Kapoor, Ankur; Sahay, Arvind; Singh, Nandini C.; Pammi, … - In: Journal of business research : JBR 154 (2023), pp. 1-20
Persistent link: https://www.econbiz.de/10013468706
Cover Image
The economics of television : excludability, rivalry, and imperfect competition
Barwise, Patrick; Picard, Robert G. - In: Handbook on the economics of the media, (pp. 165-187). 2015
Persistent link: https://www.econbiz.de/10011339817