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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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Efficacy of sporting event ads with testese (SMS-type copy)
Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22
Persistent link: https://www.econbiz.de/10010399938
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The (im)precision of scholarly consumer behavior research
Trafimow, David; Hyman, Michael R.; Kostyk, Alena - In: Journal of business research : JBR 114 (2020), pp. 93-101
Persistent link: https://www.econbiz.de/10012257463
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Are structural equation models theories and does it matter?
Trafimow, David; Hyman, Michael R.; Kostyk, Alena - In: Journal of global scholars of marketing science : … 33 (2023) 2, pp. 248-263
Persistent link: https://www.econbiz.de/10014251317
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East meets West : toward a theoretical model linking guanxi and relationship marketing
Shaalan, Ahmed S.; Reast, Jon; Johnson, Debra; Tourky, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2515-2521
Persistent link: https://www.econbiz.de/10010233149
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The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R. - In: Journal of business research : JBR 16 (1988) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
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The influence of managerial attributions on corporate entrepreneurship
Jayamohan, Parvathi; Moss, Todd; McKelvie, Alexander; … - In: Journal of management & organization : JMO 30 (2024) 1, pp. 18-39
Persistent link: https://www.econbiz.de/10014489981