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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Correlates of price acceptability
Lichtenstein, Donald R.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 243-252
Persistent link: https://www.econbiz.de/10001063610
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The relationship between perceived and objective price-quality
Lichtenstein, Donald R.
- In:
Journal of marketing research : JMR
26
(
1989
)
4
,
pp. 429-443
Persistent link: https://www.econbiz.de/10001075765
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