The relationship between perceived and objective price-quality
Donald R. Lichtenstein and Scot Burton
| Year of publication: |
1989
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|---|---|
| Authors: | Lichtenstein, Donald R. |
| Other Persons: | Burton, Scot (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 26.1989, 4, p. 429-443
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| Subject: | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Preis | Price | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001075765