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Theory
Consumer behaviour
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Rungie, Cam
5
Driesener, Carl
4
Wright, Malcolm
3
Dawes, John
2
Lockshin, Lawrence S.
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Trinh, Giang
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Banelis, Melissa
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Journal of consumer behaviour
2
Journal of retailing and consumer services
2
Australasian marketing journal
1
Journal of advertising research
1
Marketing letters : a journal of research in marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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Regularities in the consumption of a subscription service
Lee, Richard
;
Rungie, Cam
;
Wright, Malcolm
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 182-189
Persistent link: https://www.econbiz.de/10009231624
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2
Predicting future purchases with the Poisson log-normal model
Trinh, Giang
;
Rungie, Cam
;
Wright, Malcolm
;
Driesener, Carl
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
Saved in:
3
If the model fits, use it : methods and benchmarks for evaluating NBD-Dirichlet goodness-of-fit
Driesener, Carl
;
Banelis, Melissa
;
Rungie, Cam
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 288-293
Persistent link: https://www.econbiz.de/10011792375
Saved in:
4
Dirichlet implications for portfolio management
Driesener, Carl
;
Rungie, Cam
;
Wright, Malcolm
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 49-62
Persistent link: https://www.econbiz.de/10012813931
Saved in:
5
The Dirichlet model in marketing
Driesener, Carl
;
Rungie, Cam
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10012813913
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6
The real estate value of supermarket endcaps : why location in-store matters
Caruso, William
;
Corsi, Armando Maria
;
Bogomolova, Svetlana
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10011884982
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7
Consumer response to price changes in higher-priced brands
Huang, Ava
;
Dawes, John
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011747691
Saved in:
8
How country of origins of food products compete and grow
Trinh, Giang
;
Corsi, Armando
;
Lockshin, Lawrence S.
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012025964
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