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Processes and phenomena of social change
Zaltman, Gerald (ed.) - 1973
Persistent link: https://www.econbiz.de/10000556921
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Metatheory and consumer research
Zaltman, Gerald; Pinson, Christian R.; Angelmar, Reinhard - 1973
Persistent link: https://www.econbiz.de/10000556956
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Readings in consumer behavior : individuals, groups and organizations
Wallendorf, Melanie (contributor);  … - 1984 - 2. ed
Persistent link: https://www.econbiz.de/10000055146
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Readings in consumer behavior : individuals, groups, and organizations
Wallendorf, Melanie (ed.); Zaltman, Gerald (contributor) - 1979
Persistent link: https://www.econbiz.de/10013489935
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Theory construction in marketing : some thoughts on thinking
Zaltman, Gerald; Lemasters, Karen; Heffring, Michael - 1982
Persistent link: https://www.econbiz.de/10013491162
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Helping define the field and expand its horizons
Jacoby, Jacob; Zaltman, Gerald; Jacobs, Rick; … - 2015
Persistent link: https://www.econbiz.de/10011444643
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Marketing : contributions from the behavioral sciences
Zaltman, Gerald - 1965
Persistent link: https://www.econbiz.de/10011513244
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What makes a good theory practical?
Calder, Bobby J.; Tybout, Alice M. - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 116-124
Persistent link: https://www.econbiz.de/10011627997
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Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas; Huber, Frank; Higie Coulter, Robin - In: Optimal bundling : marketing strategies for improving …, (pp. 253-267). 1999
Persistent link: https://www.econbiz.de/10001425139