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Geuens, Maggie
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
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2
Response styles in marketing research : a means and covariance structures comparison of modes of data-collection
Weijters, Bert
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003242170
Saved in:
3
The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert
;
Cabooter, Elke
;
Schillewaert, Niels
-
2010
Persistent link: https://www.econbiz.de/10003937185
Saved in:
4
Dealing with common method variance in international marketing research
Baumgartner, Hans
;
Weijters, Bert
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 7-22
Persistent link: https://www.econbiz.de/10012608046
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5
Measuring latent individual difference variables with a conjoint design and structural equation modeling
Weijters, Bert
;
Deltomme, Berre
;
Gorissen, Karen
; …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
2
,
pp. 245-257
Persistent link: https://www.econbiz.de/10015125211
Saved in:
6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
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7
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
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8
Motivated consumer innovativeness : concept and measurement
Vandecasteele, Bert
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787810
Saved in:
9
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
10
Beyond bundles : choosing product bundles increases shopping basket size
Kobuszewki Volles, Barbara
;
Ribbers, Daphne
;
Van …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10015123488
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