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SYMPOSIUM - NEW TRENDS IN INTE...
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1
Expert systems as a tool for export marketing decision-making : a preliminary investigation
Pahud de Mortanges, Charles F.
-
1990
Persistent link: https://www.econbiz.de/10000022444
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2
Expert systems as a tool for export marketing decision-making : a preliminary investigation
Pahud de Mortanges, Charles F.
-
1990
Persistent link: https://www.econbiz.de/10000815045
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3
A miracle of measurement or accidental constructivism? : how PLS subverts the realist search for truth
Cadogan, John W.
;
Lee, Nick
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1703-1724
Persistent link: https://www.econbiz.de/10014342103
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4
Material and efficient cause interpretations of the formative model : resolving misunderstandings and clarifying conceptual language
Lee, Nick
;
Cadogan, John W.
;
Chamberlain, Laura
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10010378844
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5
Cross-country cross-survey design in international marketing research : the role of input data in multiple imputation
Sintonen, Sanna
;
Tarkiainen, Anssi
;
Cadogan, John W.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 454-482
Persistent link: https://www.econbiz.de/10011487062
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6
Judgemental revision of sales forecasts : the relative performance of judgementally revised versus non-revised forecasts
Mathews, Brian P.
- In:
Journal of forecasting
11
(
1992
)
6
,
pp. 569-576
Persistent link: https://www.econbiz.de/10001136603
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7
Towards a taxonomy of forecast error measures : a factor-comparative investigation of forecast error dimensions
Mathews, Brian P.
- In:
Journal of forecasting
13
(
1994
)
4
,
pp. 409-416
Persistent link: https://www.econbiz.de/10001166225
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8
The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios
;
Sichtmann, Christina
;
Saridakis, …
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 19-40
Persistent link: https://www.econbiz.de/10014368371
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9
Same model, same data, but different outcomes : evaluating the impact of method choices in structural equation modeling
Sarstedt, Marko
;
Adler, Susanne
;
Ringle, Christian M.
; …
- In:
The journal of product innovation management : an …
41
(
2024
)
6
,
pp. 1100-1117
Persistent link: https://www.econbiz.de/10015158109
Saved in:
10
Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Quantitative marketing and marketing management : …
,
(pp. 325-351)
.
2012
Persistent link: https://www.econbiz.de/10009621751
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