Logit choice models have been used extensively to study consumer choice behavior and promotion response. A common finding is that promotion has a strong effect on brand choice. This paper examines whether brand switching elasticities derived from these models may be over-estimated due to...

The societal significance of fair machine learning (ML) cannot be overstated, yet quantifying algorithmic bias and ensuring fair ML remains a challenging task. One popular fair ML objective, equality of opportunity, requires equal treatment for individuals who are equally deserving, regardless...