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Forecasting product sales with conjoint analysis data

Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 175-182

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Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method

DeRosia, Eric David; Christensen, Glenn L.; Whitlark, … - In: Advances in business and management forecasting 4 (2006), pp. 183-197

Persistent link: https://www.econbiz.de/10003751391

Multidimensional scaling : concepts and applications

Green, Paul E. - 1989

Persistent link: https://www.econbiz.de/10000761594

External search effort : an investigation across several product categories

Beatty, Sharon E. - In: Journal of consumer research : JCR ; an … 14 (1987) 1, pp. 83-95

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Fundamentals of marketing research

Smith, Scott M.; Albaum, Gerald S. - 2005

The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...

Persistent link: https://www.econbiz.de/10002030705