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Theorie
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Roberts, John M.
34
Roberts, John
27
Milgrom, Paul
23
Lilien, Gary L.
21
Shankar, Venkatesh
18
Grewal, Rajdeep
7
Dearden, James A.
5
Athey, Susan
4
Hada, Mahima
4
Pan, Xing
4
Roberts, John H.
4
De Bruyn, Arnaud
3
Ratchford, Brian T.
3
Coenen, Günter
2
Erceg, Christopher J.
2
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2
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2
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2
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2
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2
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2
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2
Kushwaha, Tarun
2
Laxton, Douglas
2
Lindé, Jesper
2
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2
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2
Mourougane, Annabelle
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Muir, Dirk
2
Mursula, Susanna
2
Rangaswamy, Arvind
2
Roeger, Werner
2
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2
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2
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The American economic review
6
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5
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5
Journal of the Academy of Marketing Science
3
Corporate governance : does any size fit?
2
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Fundamentals of business strategy ; Vol. 3
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1
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1
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1
Corporate governance : essays in honor of Horst Albach ; with 8 tables ; [1st Humboldt-Forum on Corporate Governance held at Humboldt-University Berlin on June 4th and 5th, 1999]
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
ERIM report series research in management
1
Empirical economics : a quarterly journal of the Institute for Advanced Studies
1
Explanatory frameworks : economics, geography, social analysis
1
From resource allocation to strategy
1
Handbook of marketing decision models
1
IMF Working Papers, Vol. , pp. 1-121, 2010
1
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1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Industrial structure in the new industrial economics
1
Information and incentives
1
Information and incentives in organizations
1
Information systems research : ISR
1
International economic review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economics & management strategy : JEMS
1
Journal of institutional economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
106
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1
The implications of risk aversion and information unvertainty on optimal new product launch strategies
Roberts, John H.
-
1990
Persistent link: https://www.econbiz.de/10000847194
Saved in:
2
Defending market share against an emerging innovation
Roberts, John H.
;
Nelson, Charles J.
;
Morrison, Pamela D.
-
1995
Persistent link: https://www.econbiz.de/10000912046
Saved in:
3
Electronic home shopping : role of consumer perceptions and congruence in consideration set formation
Roberts, John H.
;
Morrison, Pamela D.
-
1996
Persistent link: https://www.econbiz.de/10000939872
Saved in:
4
Prelaunch forecasting of new automobiles
Urban, Glen L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
4
,
pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
Saved in:
5
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
Saved in:
6
Marketing models
Lilien, Gary L.
;
Kotler, Philip
;
Moorthy, K. S.
-
1992
Persistent link: https://www.econbiz.de/10000841025
Saved in:
7
A game-theoretic analysis of capacity competition in non-differentiated oligopolistic markets
Dearden, James A.
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 199-225)
.
1996
Persistent link: https://www.econbiz.de/10001319628
Saved in:
8
The timing of competitive market entry : an exploratory study of new industrial products
Lilien, Gary L.
- In:
Management science : journal of the Institute for …
36
(
1990
)
5
,
pp. 568-585
Persistent link: https://www.econbiz.de/10001087175
Saved in:
9
A note on optimal salesforce compensation in the presence of production learning effects
Deardon, James A.
;
Lilien, Gary L.
-
1990
Persistent link: https://www.econbiz.de/10000847221
Saved in:
10
Multiple source procurement competitions
Seshadri, Sudhindra
;
Chatterjee, Kalyan
;
Lilien, Gary L.
-
1990
Persistent link: https://www.econbiz.de/10000847223
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