Narrow search
Showing 1 - 5 of 5
Cover Image
Model-based development and testing of advertising messages : a comparative
Bech-Larsen, Tino - 2000
Persistent link: https://www.econbiz.de/10001502661
Cover Image
Explaining choice option attractiveness by beliefs elicited by the laddering method
Grunert, Klaus G.; Bech-Larsen, Tino - In: Journal of economic psychology : research in economic … 26 (2005) 2, pp. 223-241
Persistent link: https://www.econbiz.de/10002627325
Cover Image
Effects of the qualification of animal welfare claims in market communication on consumer purchase intentions with and without time constraints : a dual processing perspective
Bech-Larsen, Tino; Grunert, Klaus G.; Tsalis, George - In: Food policy 126 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015070153
Cover Image
Explaining Choice Option Attractiveness by Beliefs Elicited by the Laddering Method
Grunert, Klaus G.; Bech-Larsen, Tino - 2007
It is a common approach to explain choice option attractiveness by beliefs about the choice option. The means-end chain model is used to distinguish between various types of beliefs, depending on whether the belief links the choice option to attributes, consequences, or values related to the...
Persistent link: https://www.econbiz.de/10014026011