Model-based development and testing of advertising messages : a comparative study of two campaign proposals based on the Meccas paradigm and a conventional approach

Explaining choice option attractiveness by beliefs elicited by the laddering method

Grunert, Klaus G., (2005)

Abhandlungen - Konsumentscheidungen bei Vertrauenseigenschaften: Eine Untersuchung am Beispiel des Kaufes von ökologischen Lebensmitteln in Deutschland und Dänemark.

Bech-Larsen, Tino, (2001)

Attitudes towards the use of GMOs in food production and their impact on buying intention: The role of positive sensory experience

Grunert, Klaus G., (2004)