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Theory
Marketing
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Leeflang, Peter
32
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8
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3
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2
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2
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2
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4
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4
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2
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2
Schmalenbach business review : sbr
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1
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1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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1
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
2
Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
Saved in:
3
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
Saved in:
4
Interactions between consumers and firms : identifying the direct mail-prone consumer
Spring, P. N.
;
Wansbeek, Tom
;
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001517989
Saved in:
5
Building models for marketing decisions
Leeflang, Peter
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001446367
Saved in:
6
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
Saved in:
7
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
8
The geometric dual lag model
Leeflang, Peter
;
Mijatović, Grigorij M.
-
1988
Persistent link: https://www.econbiz.de/10000761824
Saved in:
9
Comparing scanner data with traditional store audit data
Foekens, Eijte W.
;
Leeflang, Peter
-
1991
Persistent link: https://www.econbiz.de/10000811282
Saved in:
10
Determining the optimal frequency of direct marketing activities for frequently purchased consumer goods
Scheer, Hielke Roelof van der
;
Leeflang, Peter
-
1997
Persistent link: https://www.econbiz.de/10000974970
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