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Experimentation in the 21st century : the importance of external validity

Winer, Russell S. - 2009

Persistent link: https://www.econbiz.de/10003794899

Time preferences for products and attributes and the adoption of technology-driven consumer durable innovations

Sultan, Fareena - In: Journal of economic psychology : research in economic … 14 (1993) 4, pp. 587-613

Persistent link: https://www.econbiz.de/10001161884

Locally rational decision making : the distracting effect of information on managerial performance

Glazer, Rashi - In: Management science : journal of the Institute for … 38 (1992) 2, pp. 212-226

Persistent link: https://www.econbiz.de/10001122907

The formation of key marketing variable expectations and their impact on firm performance : some experimental evidence

Glazer, Rashi - In: Marketing science 8 (1989) 1, pp. 18-34

Persistent link: https://www.econbiz.de/10001090755

Analysis for marketing planning

Lehmann, Donald R.; Winer, Russell S. - 2002 - 5. ed.

Persistent link: https://www.econbiz.de/10001554846

An empirical study of word-of-mouth generation and consumption

Yang, Sha; Hu, Mantian Mandy; Winer, Russell S.; … - In: Marketing science 31 (2012) 6, pp. 952-963

Persistent link: https://www.econbiz.de/10009702515

Pricing under noisy signaling

Feldman, David; Trzcinka, Charles; Winer, Russell S. - In: Review of quantitative finance and accounting 45 (2015) 2, pp. 435-454

Persistent link: https://www.econbiz.de/10011333103

Pricing Under Noisy Signaling

Feldman, David - 2015

We provide rationale, conditions, and insights for "customized" pricing in markets, that is, for equilibria where different buyers pay different prices for similar products. We use a Spence/Riley signaling model enhanced by a signaling methodology under random relations between costs and...

Persistent link: https://www.econbiz.de/10013033996

The Pareto rule in marketing revisited : is it 80/20 or 70/20?

McCarthy, Daniel; Winer, Russell S. - In: Marketing letters : a journal of research in marketing 30 (2019) 2, pp. 139-150

Persistent link: https://www.econbiz.de/10012059954

The Pareto Rule in Marketing Revisited

McCarthy, Daniel - 2018

In a recent paper, Kim, Singh, and Winer (2017) studied the Pareto rule across 22 different CPG categories. The authors found an average Pareto ratio (PR) of .73, meaning that 73% of sales came from the top 20% of customers. In this paper, we use a unique dataset of 339 publicly-traded non-CPG...

Persistent link: https://www.econbiz.de/10012909681