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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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Estimation of Willingness-to-Pay : Theory, Measurement, Application
Breidert, Christoph (contributor) - 2006
Persistent link: https://www.econbiz.de/10013520797
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Brand equity measurement with GfK price challenger
Höfer, Björn; Bosch, Volker - In: Yearbook of marketing and consumer research 5 (2007), pp. 21-39
Persistent link: https://www.econbiz.de/10003747237
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Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas; Bijmolt, Tammo H. A. - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
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theory and measurement of a central target construct in international public relations and public diplomacy
Buhmann, Alexander - 2016
Persistent link: https://www.econbiz.de/10011517647
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Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben - In: Transcultural marketing for incremental and radical …, (pp. 255-280). 2014
Persistent link: https://www.econbiz.de/10010211697
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A conjoint model of quantity discounts
Iyengar, Radha; Jedidi, Kamel - In: Marketing science 31 (2012) 2, pp. 334-350
Persistent link: https://www.econbiz.de/10009548692
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It is not just about competition with "free" : differences between content formats in consumer preferences and willingness to pay
Berger, Benedikt; Matt, Christian; Steininger, Dennis M.; … - In: Journal of management information systems : JMIS 32 (2015) 3, pp. 105-128
Persistent link: https://www.econbiz.de/10011435875
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Willingness to pay for sustainability : the interplay between voluntary actions and forced choices
Mydland, Ørjan; Hinterhuber, Andreas; Malasevska, Iveta; … - In: Scandinavian journal of hospitality and tourism 24 (2024) 3, pp. 317-331
Persistent link: https://www.econbiz.de/10015189178
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The influence of tax labeling and tax earmarking o the willingness to contribute : a conjoint analysis
Hundsdoerfer, Jochen; Sielaff, Christian; Blaufus, Kay; … - In: Schmalenbach business review : sbr 65 (2013) 4, pp. 359-377
Persistent link: https://www.econbiz.de/10010196960