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The price is right? : guidelines for pricing to enhance profitability

Kohli, Chiranjeev; Suri, Rajneesh - In: Business horizons 54 (2011) 6, pp. 563-573

Persistent link: https://www.econbiz.de/10009381878

The effects of perceived scarcity on consumers' processing of price information

Suri, Rajneesh; Kohli, Chiranjeev; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 89-100

Persistent link: https://www.econbiz.de/10003485146

Quality perception and monetary sacrifice: a comparative analysis of discount and fixed prices

Madan, Vibhas; Suri, Rajneesh - In: Journal of Product & Brand Management 10 (2001) 3, pp. 170-184

In this article we analyze price discounts and fixed price offers in terms of their comparative impact on consumer valuation of products. Using a model of consumer valuation, we explore the interaction between the negative quality effect and the positive monetary sacrifice effect associated with...

Persistent link: https://www.econbiz.de/10014895713

Consumers prior purchase intentions and their evaluation of savings on product bundles

Suri, Rajneesh; Monroe, Kent B. - In: Optimal bundling : marketing strategies for improving …, (pp. 177-194). 1999

Persistent link: https://www.econbiz.de/10001425128

Presenting comparative price promotions vertically or horizontally : does it matter?

Feng, Shan; Suri, Rajneesh; Chao, Mike Chen-Ho; Koç, Ümit - In: Journal of business research : JBR 76 (2017), pp. 209-218

Persistent link: https://www.econbiz.de/10011713623

Disfluent vs. fluent price offers : paradoxical role of processing disfluency

Motyka, Scott; Suri, Rajneesh; Grewal, Dhruv; Kohli, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 627-638

Persistent link: https://www.econbiz.de/10011552527

Inferring quality from price : the effect of stereotype threat on price-quality judgments

Song, Lei; Suri, Rajneesh; Huang, Yanliu - In: European journal of marketing 57 (2023) 5, pp. 1442-1466

Persistent link: https://www.econbiz.de/10014252302