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New perspectives on customer "death" using a generalization of the Pareto/NBD model

Jerath, Kinshuk; Fader, Peter; Hardie, Bruce G. S. - In: Marketing science 30 (2011) 5, pp. 866-880

Persistent link: https://www.econbiz.de/10009384009

New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model

Jerath, Kinshuk; Fader, Peter; Hardie, Bruce - 2012

Several researchers have proposed models of buyer behavior in noncontractual settings that assume that customers are “alive” for some period of time and then become permanently inactive. The best-known such model is the Pareto/NBD, which assumes that customer attrition (dropout or...

Persistent link: https://www.econbiz.de/10014026006

Forecasting new product trial in a controlled test market environment

Fader, Peter; Hardie, Bruce G. S.; Zeithammer, Robert - In: Journal of forecasting 22 (2003) 5, pp. 391-410

Persistent link: https://www.econbiz.de/10001781690

Capturing evolving visit behavior in clickstream data

Moe, Wendy W.; Fader, Peter - 2001

Persistent link: https://www.econbiz.de/10001642999

Customer-base valuation in a contractual setting : the perils of ignoring heterogeneity

Fader, Peter; Hardie, Bruce G. S. - In: Marketing science 29 (2010) 1, pp. 85-93

Persistent link: https://www.econbiz.de/10003973175

Fusing aggregate and disaggregate data with an application to multiplatform media consumption

Feit, Elea McDonnell; Wang, Pengyuan; Bradlow, Eric T.; … - In: Journal of marketing research : JMR 50 (2013) 3, pp. 348-364

Persistent link: https://www.econbiz.de/10009755700

Model selection using database characteristics : developing a classification tree for longitudinal incidence data

Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - In: Marketing science 33 (2014) 2, pp. 188-205

Persistent link: https://www.econbiz.de/10010358791

Customer acquisition via display advertising using multi-armed bandit experiments

Schwartz, Eric M.; Bradlow, Eric T.; Fader, Peter - 2013

Persistent link: https://www.econbiz.de/10010342020

Simple probability models for computing CLV and CE

Fader, Peter; Hardie, Bruce G. S. - In: Handbook of research on customer equity in marketing, (pp. 77-100). 2015

Persistent link: https://www.econbiz.de/10010483499

Probability models for customer-base analysis

Fader, Peter; Hardie, Bruce G. S. - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 61-69

Persistent link: https://www.econbiz.de/10003833060