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Social marketing and behaviour change : models, theory and applications
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Young adults and politics : investigating factors influencing voter decision making
Winchester, Tiffany M.
;
Binney, Wayne
;
Hall, John
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 226-257
Persistent link: https://www.econbiz.de/10010490401
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Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
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3
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
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4
Multi-theory models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 181-198)
.
2014
Persistent link: https://www.econbiz.de/10010477256
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5
Theories and their uses in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 7-14)
.
2014
Persistent link: https://www.econbiz.de/10010477319
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6
More than an umbrella construct : we can (and should) do better with CSR by theorizing through context
Brown, Jill A.
;
Spicer, Andrew
;
Rehbein, Kathleen
; …
- In:
Business & society
61
(
2022
)
8
,
pp. 1965-1976
Persistent link: https://www.econbiz.de/10013472210
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