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Periodic versus aggregate donations : leveraging donation frequencies to cultivate the regular donor portfolio
Minguez, Ana; Sesé, F. Javier - In: Journal of service research 26 (2023) 2, pp. 283-299
Persistent link: https://www.econbiz.de/10014246212
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The impact of satisfaction on the breadth of the relationship with a multi-service provider
Verhoef, Peter C.; Franses, Philip Hans; Hoekstra, … - 1999
Persistent link: https://www.econbiz.de/10001432446
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The effectiveness of direct response radio commercials
Verhoef, Peter C.; Hoekstra, Janita Cornelia; Aalst, … - 1998
Persistent link: https://www.econbiz.de/10000990719
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Predicting customer lifetime value in multi-service industries
Donkers, Bas (contributor); Verhoef, Peter C. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772103
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The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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The marketing-finance interface : an organizational perspective
Verhoef, Peter C.; Pennings, Joost M. E. - In: Handbook of marketing and finance, (pp. 225-243). 2012
Persistent link: https://www.econbiz.de/10009552413
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Where's Waldo? : a framework for quantifying the privacy-utility trade-off in marketing applications
Ponte, Gilian R.; Wieringa, Jaap E.; Boot, Tom; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 529-546
Persistent link: https://www.econbiz.de/10015057560
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How is retargeting related to purchase incidence, channel choice, and purchase quantity?
Mark, Tanya; Dhar, Tirtha; Verhoef, Peter C.; Lemon, … - In: Marketing letters : a journal of research in marketing 35 (2024) 2, pp. 275-288
Persistent link: https://www.econbiz.de/10015125214
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051