We use a stylized model to investigate the revenue model decision for a monopolistic online platform offering social networking services. There are three possible revenue models: an ad-sponsored model offering a basic service, a subscription-based model offering a premium service, and a hybrid...

Many software firms, especially mobile app providers, offer perpetually free basic products to users, but premiums are charged for access to the additional features or functionalities. While the free offering helps capture potential customers, it might cannibalize the sales of premium goods or...

This study addresses the effects of platform protection and different information structures on equilibrium outcomes for competing superior and inferior two-sided platforms. The conditions under which the platform vendors, content providers, and users prefer to the higher platform protection are...