Narrow search
Showing 1 - 9 of 9
Cover Image
Reward strategy spillover effects on observer cooperation in business networks
Lee, Hannah S.; Griffith, David A. - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 47-59
Persistent link: https://www.econbiz.de/10012488849
Cover Image
The power of institutions on international marketing : reflections on the COVID-19 pandemic can inform international marketing activities
Griffith, David A.; Yalcinkaya, Goksel - In: International marketing review 40 (2023) 5, pp. 957-980
Persistent link: https://www.econbiz.de/10014470103
Cover Image
How often should a firm modify its products? : a Bayesian analysis of automobile modification cycles
Yalcinkaya, Goksel; Aktekin, Tevfik; Yeniyurt, Sengun; … - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 85-97
Persistent link: https://www.econbiz.de/10011653743
Cover Image
Out with the old : a Bayesian approach to estimating product modification rates
Yalcinkaya, Goksel; Aktekin, Tevfik; Yeniyurt, Sengun - In: Journal of business research : JBR 118 (2020), pp. 141-149
Persistent link: https://www.econbiz.de/10012288581
Cover Image
Understanding multi-level institutional convergence effects on international market segments and global marketing strategty
Griffith, David A. - In: Journal of world business : JWB 45 (2010) 1, pp. 59-67
Persistent link: https://www.econbiz.de/10003926906
Cover Image
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola; Griffith, David A.; Rubera, Gaia - In: Journal of marketing 82 (2018) 6, pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Cover Image
Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
Cover Image
New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
Cover Image
Effects of contract ambiguity in interorganizational governance
Zheng, Xu; Griffith, David A.; Ge, Ling; Benoliel, Uri - In: Journal of marketing 84 (2020) 4, pp. 147-167
Persistent link: https://www.econbiz.de/10012231658