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Impact of e-detailing on the number of new prescriptions

Gönül, Füsun F.; Carter, Franklin J. - In: Health care management science 13 (2010) 2, pp. 101-111

Persistent link: https://www.econbiz.de/10003977748

Comparison of hazard functions with duration dependence and stayer-mover structure with an application to divorce

Gönül, Füsun F. - In: Economics letters 1 (1989), pp. 31-36

Persistent link: https://www.econbiz.de/10001068820

An application of a repeat purchase diffusion model to the pharmaceutical industry

Carter, Franklin J.; Motley, Carol M.; Ogbuehi, Alphonso O. - In: Advances in business and management forecasting 4 (2006), pp. 145-173

Persistent link: https://www.econbiz.de/10003751377

Dynamic labor force participation decisions of males in the presence of layoffs and uncertain job offers

Gönül, Füsun F. - In: Journal of human resources : JHR 24 (1989) 2, pp. 195-220

Persistent link: https://www.econbiz.de/10001065020

Impact of E-Detailing on the Number of New Prescriptions

Gönül, Füsun F.; Carter, Franklin - 2012

The recent trend of e-detailing in the pharmaceutical industry aims to increase the effectiveness of promotion of prescription products to physicians at a less expensive way than traditional detailing. In the proposed promotion response model, the effect of e-detailing on new prescriptions is...

Persistent link: https://www.econbiz.de/10014171597