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~subject:"Theory of preferences"
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Theory of preferences
Consumer behaviour
57
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Emotion
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10
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Decision
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competitive strategy
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pricing
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private labels
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Altruismus
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Behavioral economics
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English
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Dhar, Ravi
8
Gorlin, Margarita
3
Gawronski, Bertram
2
Novemsky, Nathan
2
Simonson, Itamar
2
Chien, Yi-Wen
1
Gorlin, Margaret
1
Jiang, Zixi
1
Martin, Justin W.
1
Nowlis, Stephen M.
1
Schwarz, Norbert
1
Sloman, Steven A.
1
Stanovich, Keith E.
1
Wegener, Duane T.
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Wertenbroch, Klaus
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Xu, Jing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing research : JMR
3
Journal of marketing research
1
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ECONIS (ZBW)
8
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1
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
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2
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
3
Refining the dual-process theory of preference construction : a reply to Gawronski, Martin and Sloman, Stanovich, and Wegener and Chien
Dhar, Ravi
;
Gorlin, Margarita
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 564-568
Persistent link: https://www.econbiz.de/10010210139
Saved in:
4
What should we expect from a dual-process theory of preference construction in choice?
Gawronski, Bertram
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 556-560
Persistent link: https://www.econbiz.de/10010210144
Saved in:
5
A dual-system framework to understand preference construction processes in choice
Dhar, Ravi
;
Gorlin, Margarita
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 528-542
Persistent link: https://www.econbiz.de/10010210152
Saved in:
6
Beyond rationality : the content of preferences
Dhar, Ravi
;
Novemsky, Nathan
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
3
,
pp. 175-178
Persistent link: https://www.econbiz.de/10003770714
Saved in:
7
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
8
Beautiful and confident : how boosting self-perceived attractiveness reduces preference uncertainty in context-dependent choices
Jiang, Zixi
;
Xu, Jing
;
Gorlin, Margaret
;
Dhar, Ravi
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 908-924
Persistent link: https://www.econbiz.de/10012662068
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