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Persistent link: https://www.econbiz.de/10009572488
Persistent link: https://www.econbiz.de/10009572489
Purpose – The purpose of this essay is to explore further the concept of value cocreation from a service-ecosystems view, by considering the importance of networks and the configuration of relationships and resources in markets. Methodology/approach – We use a conceptual approach to extend a...
Persistent link: https://www.econbiz.de/10015377710
In this introduction we clarify the nature and scope of value in service-dominant (S-D) logic, as well as briefly discuss how the essays in this volume relate to this framework. We also share some thoughts on the need for, and S-D logic's role in, the further theory development about value and...
Persistent link: https://www.econbiz.de/10015377711