Vargo, Stephen L.; Lusch, Robert F. - In: Toward a better understanding of the role of value in …, (pp. 1-12). 2012
In this introduction we clarify the nature and scope of value in service-dominant (S-D) logic, as well as briefly discuss how the essays in this volume relate to this framework. We also share some thoughts on the need for, and S-D logic's role in, the further theory development about value and...