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~subject:"USA"
~subject:"Verbraucherverhalten"
~type_genre:"Glossary included"
~type_genre:"Lehrbuch"
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USA
Verbraucherverhalten
Marketing
1,069
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474
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401
Deutschland
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238
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Kotler, Philip
14
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5
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4
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4
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4
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4
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4
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3
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3
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3
Ferrell, Odies C.
3
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3
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3
Vanhuele, Marc
3
Wright, Malcolm
3
Aaker, David A.
2
Andreasen, Alan R.
2
Bearden, William O.
2
Ferrell, Linda
2
Hirt, Geoffrey A.
2
Hubert, Anita Mirja
2
Ingram, Thomas N.
2
Kenning, Peter
2
LaForge, Raymond W.
2
Maclaran, Pauline
2
Michelis, Daniel
2
Parsons, Elizabeth
2
Preilowski, Bruno
2
Wisenblit, Joseph
2
Akbar, Payam
1
Arnould, Eric J.
1
Assael, Henry
1
Beauchamp, Tom L.
1
Bell, Martin L.
1
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1
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ECONIS (ZBW)
83
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1
Case studies in business, society, and ethics
Beauchamp, Tom L.
-
1989
-
2nd ed.
Persistent link: https://www.econbiz.de/10000784605
Saved in:
2
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
3
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
4
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
5
Retail
marketing
: for employees, managers, and entrepreneurs
Meyer, Warren G.
(
contributor
)
-
1988
-
8. ed
Persistent link: https://www.econbiz.de/10000743328
Saved in:
6
Basic
marketing
: a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
7
Marketing
mistakes
Hartley, Robert F.
-
1986
-
3. ed.
Persistent link: https://www.econbiz.de/10000697593
Saved in:
8
Bank
marketing
: a guide to strategic planning
Reidenbach, R. Eric
-
1986
Persistent link: https://www.econbiz.de/10000699343
Saved in:
9
The complete guide to
marketing
and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
10
Marketing
strategy and plans
Luck, David J.
;
Ferrell, Odies C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000694781
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