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USA
Marketing
29,094
Projektmanagement
16,823
Project management
15,005
Theorie
5,669
Theory
5,620
Marketingmanagement
3,920
Deutschland
3,769
Marketing management
3,681
Business-to-business marketing
3,445
B-to-B-Marketing
3,426
Germany
3,338
Leistungsbündel
3,276
Bundling strategy
3,251
marketing
2,514
United States
2,142
Lieferantenmanagement
2,068
Supplier relationship management
2,067
Konsumentenverhalten
2,054
Consumer behaviour
2,047
Relationship marketing
1,839
Beziehungsmarketing
1,832
Strategisches Management
1,830
Innovation
1,582
Erfolgsfaktor
1,563
Innovationsmanagement
1,498
Management
1,490
Success factor
1,420
Innovation management
1,384
Agribusiness
1,106
Marktforschung
1,062
Strategic management
1,049
Markenführung
1,017
Brand management
1,001
Electronic Commerce
982
Arbeitsgruppe
971
Risikomanagement
963
Team
958
Unternehmen
958
Marketingtheorie
914
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323
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106
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Article
1,293
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957
Journal
9
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2
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Article in journal
1,041
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1,041
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241
Book section
241
Graue Literatur
121
Non-commercial literature
121
Collection of articles of several authors
101
Sammelwerk
101
Working Paper
96
Arbeitspapier
92
Case study
63
Fallstudie
63
Lehrbuch
63
Textbook
60
Hochschulschrift
48
Thesis
38
Aufsatzsammlung
27
Konferenzschrift
27
Glossar enthalten
24
Glossary included
24
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18
Reprint
17
Fallstudiensammlung
15
Bibliografie enthalten
12
Bibliography included
12
Amtsdruckschrift
11
Government document
11
Ratgeber
11
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10
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9
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9
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9
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9
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9
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8
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7
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English
2,137
German
76
Undetermined
43
Italian
2
Spanish
2
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1
Dutch
1
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Kotler, Philip
19
Hartley, Robert F.
7
Huemann, Martina
7
Malshe, Avinash
7
Gemünden, Hans Georg
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Perreault, William D.
6
Calantone, Roger J.
5
Keller, Kevin Lane
5
Lovelock, Christopher H.
5
Martinsuo, Miia
5
McCarthy, Edmund Jerome
5
Söderlund, Jonas
5
Zaltman, Gerald
5
Armstrong, Gary
4
Artto, Karlos
4
Bachmann, Ruediger
4
Backhaus, Klaus
4
Baker, Michael John
4
Boone, Louis E.
4
Brady, Tim
4
Cicmil, Svetlana
4
Cosgrove, Kenneth M.
4
Economides, Nicholas
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Flyvbjerg, Bent
4
Furterer, Sandra L.
4
Homburg, Christian
4
Johnston, Wesley J.
4
Kerzner, Harold
4
Kumar, V.
4
Kurtz, David L.
4
Lamb, Charles W.
4
Levitt, Theodore
4
Lianos, Ioannis
4
Lichtenthal, J. David
4
MacNeal, James U.
4
Malhotra, Naresh K.
4
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Institution
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American Marketing Association
16
IGI Global
7
American Management Association
5
NetLibrary, Inc
5
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
FAO
2
J. L. Kellogg Graduate School of Management
2
USA / Bureau of the Census
2
USA / Economic Research Service
2
USA / General Accounting Office
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Association of Cost Engineers
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station
1
Central Board of Irrigation and Power, New Delhi
1
Columbia University / Bureau of Applied Social Research
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Congressional Budget Office
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Council of State Governments
1
Deutsch-Amerikanischer Workshop <2, 2003, Saarbrücken>
1
Deutsches Institut für Urbanistik
1
Directorate-General for Science, Research and Development Joint Centre
1
Economic Commission for Africa
1
Edward Elgar Publishing
1
Energy Sector Management Assistance Program
1
Federal Reserve System / Board of Governors
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
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International journal of project management : the journal of The International Project Management Association
101
Industrial marketing management : the international journal for industrial and high-tech firms
39
Project management journal : PMJ
22
Journal of business research : JBR
20
International journal of managing projects in business
18
Journal of business-to-business marketing
18
Journal of marketing management : MM
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Harvard business review : HBR
15
Journal of marketing
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
The journal of business & industrial marketing
14
Political marketing in the United States
13
Journal of marketing education : JME
11
Working paper / National Bureau of Economic Research, Inc.
10
Bulletin / United States Department of Labor, Bureau of Labor Statistics
9
International journal of project organisation & management : IJPOM
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business ethics : JOBE
8
Journal of the Academy of Marketing Science
8
Production and operations management : an international journal of the Production and Operations Management Society
8
Series / American Marketing Association
8
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Business horizons
7
European journal of operational research : EJOR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Occupational projections and training data : a statistical and research supplement to the ... occupational outlook handbook
7
SpringerLink / Bücher
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Enterprise & society : the international journal of business history
6
Handbook of management by projects
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of production economics
6
Journal of the Academy of Business Education : JABE
6
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Source
All
ECONIS (ZBW)
2,135
USB Cologne (EcoSocSci)
111
EconStor
7
RePEc
4
BASE
3
OLC EcoSci
1
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1
Best Practices des Solution Sellings
Ahlert, Dieter
;
Kawohl, Julian
-
2008
Persistent link: https://www.econbiz.de/10003810358
Saved in:
2
Development and implementation of customer solutions : a study of process dynamics and market shaping
Biggemann, Sergio
;
Kowalkowski, Christian
;
Maley, Jane
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
7
,
pp. 1083-1092
Persistent link: https://www.econbiz.de/10010223466
Saved in:
3
Organizing for solutions : how project-based firms integrate project and service businesses
Artto, Karlos
;
Valtakoski, Aku
;
Kärki, Heikki
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 70-83
Persistent link: https://www.econbiz.de/10010530576
Saved in:
4
Packaging deals in the entertainment industry : a bargaining approach
Miceli, Thomas J.
- In:
The journal of media economics
33
(
2020
)
1/2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012624658
Saved in:
5
Science mapping in industrial
marketing
Vieira, Francisco
;
Brito, Carlos Henrique Figueiredo e …
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
Saved in:
6
Industrial
marketing
: a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
7
The "market form" concept in B2B
marketing
Blois, Keith
- In:
Rethinking marketing : developing a new understanding …
,
(pp. 33-54)
.
2004
Persistent link: https://www.econbiz.de/10002406545
Saved in:
8
The essence of business
marketing
theory, research, and tactics : contributions from the Journal of Business-to-Business
Marketing
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
; …
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 91-179
Persistent link: https://www.econbiz.de/10003814676
Saved in:
9
Response to : "The Journal of Business-to-Business
Marketing
comes of age"
Honeycutt, Earl D.
;
Thelen, Shawn T.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
Saved in:
10
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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