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Eating with a purpose : consumer response to functional food health claims in conflicting versus complementary information environments
Walker Reczek, Rebecca; Droms, Courtney M.; Haws, Kelly L. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 221-233
Persistent link: https://www.econbiz.de/10003923189
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Keeping it all without being buried alive : understanding product retention tendency
Haws, Kelly L.; Walker Reczek, Rebecca; Coulter, Robin A.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 224-236
Persistent link: https://www.econbiz.de/10009569970
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The out-of-region bias : distance estimations based on geographic category membership
Irmak, Caglar; Walker Reczek, Rebecca; Bearden, William O. - In: Marketing letters : a journal of research in marketing 22 (2011) 2, pp. 181-196
Persistent link: https://www.econbiz.de/10009160245
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The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep; Hofstede, Frenkel ter; Mahajan, Vijay - In: Journal of marketing 81 (2017) 6, pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
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Explicating hearing the voice of the customer as a manifestation of customer focus and assessing ist consequences
Bharadwaj, Neeraj; Nevin, John R.; Wallman, Jeffrey P. - In: The journal of product innovation management : an … 29 (2012) 6, pp. 1012-1030
Persistent link: https://www.econbiz.de/10010219649
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Predicting innovation success in the motion picture industry : the influence of multiple quality signals
Bharadwaj, Neeraj; Noble, Charles H.; Tower, Annette; … - In: The journal of product innovation management : an … 34 (2017) 5, pp. 659-680
Persistent link: https://www.econbiz.de/10011803479