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The response of US business to consumerism

Barksdale, Hiram C.; French, Wamen A. - In: European Journal of Marketing 10 (1976) 1, pp. 13-27

Reports on a survey carried out in the USA into the opinions of leading marketing managers and consumer advocates with respect to consumerism. Investigates, also the response of US business to consumerism. Offers several points to illustrate this, concluding that concepts of consumerism appear...

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Consumer attitudes toward marketing in England and the United States

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International barter and countertrade : an exploratory study

Huszagh, Sandra M. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 21-28

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Exporting industrial products at American trade shows

Bello, Daniel C. - In: Advances in business marketing : a research annual 3 (1988), pp. 1-25

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Real estate marketing : an experiential learning approach

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Developing our understanding of patronizing frontline employees

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An examination of trust dimensions across high and low dependence situations

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Negative emotions, value and relationships : differences between women and men

Babin, Barry J.; Griffin, Mitch; Borges, Adilson; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 471-478

Persistent link: https://www.econbiz.de/10009768989